3D Glasses? Hasbro Does One Better with Transformers 3D Face Masks

Toy companies aren't immune to the recent wave of custom passive 3D glasses. Hot on the heels of Oakley and Gucci, Hasbro just announced its own line of designer 3D glasses for kids. However, they won't be glasses; they'll be face masks. And they won't have curved, stylish lines; they'll have robots.

The Transformers Cine-Power 3D Masks are RealD-compatible passive 3D glasses built into plastic masks shaped like the faces of Optimus Prime and Bumblebee, from the upcoming film Transformers: Dark of the Moon. The masks will work with any RealD movie theater, and are compatible with Vizio Cinema 3D HDTVs and other passive 3D HDTVs. They will retail for $9.99, and will start shipping to stores May 16, six weeks before the film's release.